Press Releases

GSM & Co celebrates 100 years in business by inviting two new Partners into the Partnership

GSM & Co are thrilled to announce a year of initiatives and further growth from April 1st, as it celebrates its 100th anniversary.

It’s certainly an iconic year to be marking 100 years in business, with the centenary of the end of the First World War along with the celebration of 100 years of women’s right to vote.

In celebrating this milestone, GSM are clearly in good company with the likes of the RAF, Panasonic and John Deere Tractors all hosting their centenary year in 2018.

Founded in 1918 by Mr Griffin Stone, the firm’s roots have remained firmly ground in London. Whilst London’s skyline may have changed over the last 100 years, GSM have always kept their feet on the ground.

Since 1918, GSM have built a stellar reputation for excellence in the provision of its services, coupled with the highest level of integrity and objectivity and an unsurpassed commitment to its clients’ financial success. Over the years, GSM’s expertise, experience and enterprise have helped businesses succeed, families prosper and not for profit organisations pursue their mission. In 2018 and beyond GSM will continue to provide the wealth and quality of services its clients have come to expect and looks forward to collaborating with many more clients, both new and existing.

Of course, GSM wouldn’t have been able to achieve this success without the support, devotion and loyalty of its team; past and present. Indeed, with many senior staff having over 20 years experience in the practice, they provide invaluable knowledge and expertise to clients.

GSM are immensely proud to grow its own accountants and partners. In its 100th year they continue this tradition in announcing the appointment of two new partners from amongst its ranks, Reema Mistry and Rob Smith. They both bring an incredible level of passion and dedication to the role, making a real difference to clients’ financial affairs and in every aspect demonstrating why GSM say,

“Together, we’ll build better business.”


Reema Mistry, joined GSM in 2009 as a graduate trainee, quickly progressing through her professional exams and qualifying as a Chartered Accountant with ICAEW in 2013. Reema focuses not just on compliance driven services but also management consultancy services, providing clients with key information, allowing them to make informed decisions on their financial future. Reema works with a wide range of clients and has particular specialisms with FCA regulated companies, fashion houses and not for-profit organisations.


Rob Smith, came to GSM as a trainee accountant in 2011 after a career change following a 7 year stint working in industry. By 2014 Rob qualified as an ICAEW Chartered Accountant with specialist knowledge and experience in construction and property, technology and FCA regulated clients. He offers proactive and strategic advice, providing clients with the knowledge and confidence to move forward to grow their business.

The Partners are elated to have Rob and Reema join them, as GSM & Co continue the good work of the founders back in 1918, building long term sustainable business relationships with future generations of clients.

For further information please contact Jenny Tolmie, Partner Tel: 020 7935 3793