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What should accountants do to maintain committed and loyal relationships with their clients?

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Recently recognised as the Most Trusted Accountancy Practice in Greater London in the SME News Finance Awards, we don't underestimate our trusted advisor role. Neither do we take our responsibilities for granted.

An Accountancy Age study shows that executives consider knowledge to be a positive factor in strengthening their commitment to their auditor. Equally, that good personal relations are also an important part of building an accountant-client relationship.

At GSM our spread of knowledge and experience is wide-ranging and in 104 years of providing accountancy services for clients across the commercial and not for profit sectors, our client retention rate is way above the industry norm. We have moved with the times and our clients have moved with us.

Yet, we haven't issued a loyalty card or any type of reward scheme! We know that the best business strategy for an accountancy practice is satisfied clients.

Of course, satisfaction comes in many forms when the delivery of financials is the factor that determine this. From timely delivery, to accuracy and client understanding, as well as interpreting these to aid future decision making. These are all key to maintaining committed and loyal relationships with clients.

At GSM we've been doing the right thing since 1918, going deeper into a client's business to analyse and understand its operations, to understand and help them progress towards meeting goals and to deliver practical accounting solutions that are as future-proofed as possible.

We learned long ago that best practice for an accountancy practice is that If you delve into those areas you get a deeper understanding of a client's organisation and then as we deliver on these, our accountants will connect strongly with our clients and are able to build the solid relationships which make for long lasting, fruitful business partnerships.

To hear more how GSM builds better business and dependable client relationships that stand the test of time, contact us on 020 7935 3793

"We’ve been working with Richard Hill and GSM&Co for several years now and I’d highly recommend working with them. I have absolute confidence in the quality of their work."

Alex Shapland-Howes – Managing Director of Future First Alumni

"I would say that GSM are clear in their advice, responsive and helpful and their fees are both reasonable and discounted for charitable entities."

Robert Senior, Chairman - Lewes Community Screen

"The main factors that influenced our decision to go with GSM were: their fee was very competitive compared to other quotes we received, they showed a good understanding of a Parochial Church Council and the framework in which it operates."

Colin Edwards, Treasurer - St Luke’s Church, Wimbledon Park, London

"We are delighted with the proficient and individual service we receive and highly recommend them. They not only provide quality work and advice but are approachable and caring."

Philomena Freeman - Freeman Associates

"We have been working with GSM for more than 14 years. They manage our bookkeeping and advise on all levels of finance and accounting."

Richard Craig Managing Director, Margaret Howell Ltd

"GSM has been accountants to our company and family members for more years than we can remember. This is testimony to the truly excellent working relationships we have enjoyed with them over those years and the personal, friendly service they have always been able to provide."

Brian Lavender Managing Director, Lavender & Farrell Limited

"GSM have helped us grow from a dotcom start-up into a well known online brand. They have always provided a professional, friendly and helpful service."

Alison Sakai Head of Finance, Firebox.com

"GSM have supported our company, and more recently group, since our incorporation in 2009. They have consistently provided the highest standard of service and advice."

Christopher Dougan Chief Financial Officer, Olivetree Group Limited

"GSM have promptly prepared my annual accounts and tax returns and more recently looked after my monthly PAYE."

Robert Malleson Director, RPM Associates Limited

"Griffin Stone Moscrop made it on to our shortlist with their third-sector credentials alone. What won the tender for them however was a combination of not just that experience but also a demonstrable ‘real world’ pragmatism to auditing.

John Heasman Chief Executive, Rock UK

"The team at GSM know we need a specific type of service and support as a small business, and they work efficiently which allows us to save on costs as a result."
Keren Lerner Top Left Design

"Embarking upon the path of fashion business was quite agitating in the beginning, but Jenny provided so much guidance in such a calm and patient manner that suddenly all became clear and I could finally concentrate on other aspects of my company. Thank you for being my Egyptian marble pillar that I know is always there for me to lean on!"

Vera Sugurova Managing Director of Durbandaire & Co Limited

"Since I came into the business 32 years ago, I have found their advice to be invaluable and trustworthy, always responsive to sort out any queries. I have no hesitation in recommending GSM."

James Pimblett Partner at Parsonage Farm

"GSM were recently instrumental in guiding us through the R&D claim process, providing a very successful outcome for the group."

Christopher Dougan Chief Financial Officer - Olivetree Group Limited

"GSM have helped us grow from a dotcom start-up into a well known online brand. They have always provided a professional, friendly and helpful service."

Alison Sakai Head of Finance - Firebox.com

"I started my business in late 1992. Since then GSM have promptly prepared my annual accounts and tax returns and more recently looked after my monthly PAYE."

Robert Malleson Director - RPM Associates Limited

"There is never a question that is too simple to ask, or too complex for them to answer. They are always willing to spend time researching unusual requests for information that we may make."

Stuart Payne Director - Oliver Garratt Limited

"We have been working with GSM for more than 14 years. They manage our bookkeeping and advise on all levels of finance and accounting. They are excellent at systems and have good international experience, they are also trusted and able auditors. They are experts in the industry and played a major role in our growth and internationalisation. They are trustworthy, efficient, technically able and thoroughly nice people. I am delighted to recommend them."

Richard Craig Director - Managing Director Margaret Howell Ltd

"GSM has been accountants to our company and family members for more years than we can remember. This is testimony to the truly excellent working relationships we have enjoyed with them over those years."

Brian Lavender Managing Director - Lavender & Farrell Limited

"GSM have audited our accounts for the past 3 years. They have also helped in the preparation of accounts. In a very short time they understood the workings of our charity and were able to offer friendly and helpful advice"

Lorna Stagg Administrator - The Eaton Fund for Artists, Nurses and Gentlewomen

08 Apr 2024

Relief at HMRC's reversal of helpline closures

HMRC's decision to halt its plans to restrict taxpayer helplines and direct people to online services instead has been met with relief by the Federation of Small Businesses (FSB).

Key figures in the Charity sector got up to date with a recent briefing on accountancy and reporting at our offices, reported on by Charity Times. You can read it here.

If you’re new to GSM and would like to attend future briefings or be a part of a similar briefing for your sector, contact Richard Hill

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